The guy who HEADS the company is just that a figurehead, voice, spokesperson call it what you like, he joined the IMPS at the show as it was good PR, and what is £25.00 compared to "18,000,000.
The company that owns the Hop Farm is a buisness and they are out to make as much money as they can by whatever means are available to them, and if that is building A: Holiday Camp, B: a golf course etc then they will, one show that runs for 5 days does not make enough money to keep the farm going.
I for one do not want a holiday camp on my doorstep or another bloody golf course but if that is the way the planners/owners are going and the council say yes. :dunno: