Jump to content
  • 0

Russian Star


Richard Grosvenor

Question

3 answers to this question

Recommended Posts

  • 0

Well Richard this from Heineken.Com may help;

 

Is it true that the Red Star on the labelling is a symbolic sign?

 

The red star is an original icon of the brand, used since the very beginning. Its exact origins are unknown, but we do know that it was a symbol of European brewers in the Middle Ages, who believed it to have mystical powers to protect their brew. During the Cold War, the original design was altered to avoid association with communism (it was replaced by a white star with a red outline). After the end of the Cold War, the original full red star was restored. The colours do not have one, single international symbolic significance: for us, the red star's principle association is a festive, warm and cheerful mood.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Answer this question...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...