I can imagine feeling a bit dealt with unfair. To me its a bit like discounts on last minute travel. Yes, its cheaper but you may also miss out when leavuing it too long to book. A bit like this "lottery". You can wait for a last minute price reduction but you may miss out.
In the end the bottom line is the same;
If you do win it doesn't matter if you paid full price or at a discout since the value of the price is so high.
Anyway, good luck too all.