I really do wonder at the skills of the JLR marketing team. The way they can sell an overpriced and hugely unreliable range of vehicles totally unsuited to the role that 90% of them will fulfill is quite amazing. The new Defender will I am sure fit right in there as a way of parting fools from their money. Mind you, unreliability and poor build quality has been a constant in Defenders from at least the 70s onwards, just that with the old Defenders, you could beat them into submission with a hammer and cold chisel. I have had two of the nasty things, and loved them, but I did not kid myself. But I do suspect, the days of the civvy market fancy 4WD behemoth are swiftly drawing to a close.