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Online advertising overtakes television & print media for the first time.

Advertising spending on the internet has overtaken television expenditure in the UK for the first time, according to a recent report.

 

A record £1.75bn - nearly a quarter of the total ad market - was spent online in the first half of this year, compared with £1.64bn for TV, the study said.

 

It is thought that the UK is the world's first major economy to pass the media milestone.

Internet spending grew by 4.6pc during the period compared to the previous year and now makes up 23.5pc of the market. TV advertising fell by 17pc, making up 21.9pc of total spend.

 

The study, carried out by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers, showed overall advertising fell by 16pc in the period as firms slashed costs in the recession.

IAB chief executive Guy Phillipson said he thought online advertising still had room for growth.

"We could see absolutely see it grow to being a 30pc medium [of ad share spend], to go past £4bn to even £5bn annually," he added.

 

Online advertising is classified as email campaigns, classified adverts, display ads and search engine websites such as Google.

 

The IAB data showed that 60pc of the online advertising was spent on search engines, with 22pc on online classified ads.

Justin Pearse, editor of industry website New Media Age, told the BBC that the tough economic times had led to a significant fall in TV & print advertising spend, which saw it being overtaken about a year earlier than most had expected.

HMVF and Pathfinder Online is the perfect platform to reach your target market.

 

SMS – sponsorship, box, banner adverts and email campaigns.

We offer a range of advertising, sponsorship and data collection products because every client is different and standard display may not be the best solution for you.

 

Here's how we see it:

Standard display formats are the best solution for you if you are looking for a cost effective way of reaching the largest possible audience with a clear and simple message.Rich media and special executions are perfect if you are looking for extra impact and to 'drive home' a message as quickly as possible.

 

Advertorials and micro-sites work best for if your product or service needs explanation or you want a way of engaging customers and 'warming them up' to buy. Text advertising is the most cost effective way of keeping your name 'front of mind', helping with search engine indexing and for sending customers to your website.

 

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Customer service - Bringing your ideas to life

Our in-house designers and technicians are here to help you. It may be a simple ad, a competition or something more technical and involved. If you have an idea we'll help you bring it to life and take it to your customers.

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Our Microsoft ad serving technology will help you track every pound of your adverting investment and we'll work closely with you to make sure your campaigns deliver and deliver on time.

 

Historic Military Vehicle Forum – the award winning website.

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News, history and information exchange is our business. We are, and will be delivering more news and history to more people, more often, in more ways than ever. And we are continuing to invest in technology where we can deliver everything you need straight to your PC, your smartphone and PC tablets. This means that you can access War History Online from anywhere around the world 24/7.

 

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This is the site for the tank event and again is viewed by thousands from around the world which gives great targeted exposure for your adverts. The next event in 2012 is already creating a buzz within the hobby and visitors to the site increase week on week. We are able to hold visitor retention because all of the video footage on the site is published there.

 

With partnering with such prestigious names as the Wheatcroft Collection and the Tank Museum and publishers Pen & Sword the traffic to all of our sites will increase dramatically day by day. This gives your advert massive exposure.

 

For more details please contact us - info @ warhistoryonline.com

Edited by Jack
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