That doesn't help very much with getting a neat logo and lettering.
Thinking about this some more, with a DLP printer you could actually print the base, glue on some metal mesh (or hessian, or wallpaper) then carry on printing the lettering and logo on top.
However, that probably isn't something that you would get done by a commercial 3D printer.
As for cost, this company charge 20p per cm3 + £4 per part, so a chassis plaque pattern would be in the region of £25 http://www.3dprint-uk.co.uk/portfolio/pricing/ (though I think that other higher-resolution processes might be more suitable)