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1st Jan 1876


antarmike

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Totally non military related I know,

 

Maybe it is!

 

The first record of using symbols on British military stores was in 57/Hong Kong/720 Distinctive marks for packages for the Expeditionary Force in China. 18th October 1859. The red triangle indicated it was in the jurisdiction of the Military Store Keeper.

 

Subsequently in 57/Montreal/541 Circular, No. 732. Marking of General Stores for Service of an Army in the Field. 21st December 1861. The red triangle now indicated Miscellaneous Stores.

 

No doubt troops were provided with beer & presumably would be marked as Miscellaneous Stores. Maybe Bass thought they could capitalise on this association so that even veterans would feel a welcome bond with the red triangle whenever they saw it?

Edited by fv1609
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Just a bit about logos. I used to work for Vodafone. The word is made up from Voda meaning New and Fone meaning phone. Saatchi and Saatchi thought it up.

 

Just thought you might like to know that - might be useful in a Pub Quiz.

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Something, literally of the back of a cornflake packet, is muttering in the back of the mind that the triangle was used as a mark of quality back in the Middle ages. As an aside does anyone have the list of the suit of card marks for military stores?

 

Nabisco!! that's the company!

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