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What do you make of the Sainsburys Advert?

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I thought it was quite good. A have read a lot of mixed reports from the "beautiful" to "disgusting". Several people have said that they were so offended by it that they wont ever go to Sainsburys ever again. Great, just what I need. More nutters in my local Tesco.

If it raises money for the RBL then it cant be a bad thing.

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I love it and most of my colleagues at work (all female) like it to.

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I like it. I reckon they got it spot on, to be honest. That they're marketing chocolate with period-style wrapping is nothing new, really - remember the "Keep calm" style bars a couple of years back? However, the proceeds from the sales going to the RBL is a GOOD twist to this, one I whole-heartedly approve of.

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It is well made with an accurate "feel".

 

As far as it being "too Disney"....well it is an advert for general viewing. Suspect the piece of cloth on the barbed wire was a small reference to the reality.

 

My wife and teenage children all thought it was excellent.

Best of all is that RBL will benefit.

Edited by cordenj

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Excellent Ad, it just makes Joe public spare a thought briefly and all for a good charity.

 

 

 

 

Rob.....................rnixartillery

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Seen it once - it certainly caught my attention, made me think about the Great War. Very well done.

 

I can see that some might find it offensive by using such as a means of profiteering, but in the great scheme of things come on - it delivers a far more powerful message than merely advertising a company or product.

 

So much so that I had absolutely no idea it was advertising Sainsburys - I must have still been thinking about the battle scene while the commercial dross was airing. Maybe I have some means of automatically switching off from the advertising world…….:-)

Edited by N.O.S.

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In fairness to Sainsburys it is only right at the end you realise there is some commercialisation of history, well it is a "commercial" after all.

 

But during both World Wars companies supplying goods of their various kinds for the war effort were very ready to exploit the conflicts to promote sales of their own products. It makes this Sainsburys promotion seem quite discrete.

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My lad took part in this ,he said it was amazing to be part of it , and it made him think !!!.

Ok its a company getting its name promoted , BUT lets remember the proceeds go to the RBL .

My opinion ? I thought it was damn good and well put together , credit to all those that were involved .

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As a famous director of films and the RSC once told me 'If you are looking for creative work, watch the adverts. People who make them only get paid by results'. So while I admit it is well made, I am not impressed by the whole concept.

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I think it very fitting, as it commemorates the xmas 1914 truce, (albeit an unofficial truce) It is something that not everyone would be aware of. And having worked for them for 9 years, up to 1998, every year i worked for them they always observed the minuets silence on November 11th.

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Can't see why the Guardianistas got in such a tizzy about it.

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Extremely well done and not pushing the brand too much. As I always shop at Sainsburys it makes no difference to me, but I did look for the chocolate bar today and they were not on display yet. By them donating 50p from each bar to RBL is no different to Hovis giving 10p to the Poppy Appeal on a certain bread loaf over the last few weeks, and Australian made ANZAC biscuits which have been on sale there for a number of years donate from each sale to the RBL.

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Why not?

 

To much of the Blackadder Effect. Now everyone will know about the Christmas Truce, with no depth of knowledge. To me the presentation, lighting and emotions it trys to induce is similar to the John Lewis's Monty the Penguin. It is intended to catch the bored viewers attention, to intrigue them into watching the expensive thirty seconds or so , and finally hit them with a commercial message. Litteraly to cash in on the Nation's emotional preoccupations with the Great War. Let's face it it wouldn't work any other year.

 

As for the 'Story behind the advert' Who really cares? The object is still get cash out of the customers pocket, and if we can appear helpful, responsible and caring. that goes down well with the social economic class we are after ie get 'em out of Waitrose.

Edited by Tony B

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Thanks for posting the thread and putting the link up.

 

I think it is done with class and respect and deserves a tip of the hat to those who did it. True it is an advertisement but we all can clearly see that but it acknowledges the War and keeps it in the public eye and will raise funds for the RBL.

 

I have no chance of buying at Sainsbury these days but my family out here thought it very well done and enjoyed it.

 

Solid seal of approval here

 

R

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Thanks Clive for including the link to view this piece. I was puzzled intially by the first few comments.

I find this very respectfull of an event that was fround upon by the higher comand when they heard of it 's occurance.

It is produced in a manner depecting the events and conditions of the time. It has not been sanitized to show only modern acceptable standards, or the usual buy from me type adverts that are the normal run of the mill.

The film editing is great in depicting the story. It is a small piece of the WW1 history that is so often lost against the stories published of the great battles.

It could have been filmed in black and white with reduced definition, in the form of a news reel of the day, but this shows a recreation of an event.

How many people know of that this actual event occurred, or will viewers take this as a thought that film makers dream up.

Is this any different to a feature movie being made about such an event, when the final result is a cash follow from the cinema to the film's funders.

Will those involved in funding this now continue with similar adverts as other centenary events of WW1 come around?

It will be interesting to see if the rights to screen this are taken up by other companies on this side of the world.

Doug

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I thought the advert was OK, can't really see a problem with it since we already accept the borrowing and repackaging of religious and many other values for advertising purposes. The only question I have is whether Santa will be transporting his Coca Cola on Liberty trucks any time soon?

 

trevor

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